Starbucks Experience Redesign

A customer experience audit and redesign strategy that reimagines Starbucks as a more reliable destination for focused work. The concept introduces a Work-Friendly store experience. The redesign spans both physical and digital touchpoints: customers can identify work-friendly stores before arriving, while dedicated zones, quieter pickup flows, ergonomic seating, outlets, and clearer service cues support the experience once inside.

Key skills demonstrated: Experience auditing, customer journey mapping, experience clue design, persona development, CX measurement, service innovation