Yolanda Hu Email ↗

Product, brand, and the process of making ideas tangible.

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SELECTED WORK

 

Six projects across product design, visual identity, and creative direction.

  1. Breadly AI project cover
    • 0→1 Startup
    • AI Product

    Breadly AI

    Designed the product foundation for an AI advertising platform, from brand strategy and core user flows to a scalable visual identity.

  2. Brown China Summit project cover
    • Brand Identity
    • Event Planning

    Brown China Summit

    Led the brand design for a 400+ attendee summit, unifying visual storytelling across digital and on-site experiences and driving a 200% increase in engagement.

    • Shopper Marketing
    • Campaign Strategy
    • Retail Activation

    #AskBlueMoon Activation

    Developed an occasion-led shopper marketing strategy that makes Blue Moon more relevant at the moment of choice.

  4. Starbucks Experience Redesign project cover
    • CX Strategy
    • Service Design

    Starbucks Experience Redesign

    Positioned Starbucks as a more reliable destination for focused work by redesigning physical and digital touchpoints.

  5. Panera Bread Value Renovation project cover
    • Consumer Research
    • Brand Strategy

    Panera Bread Value Renovation

    Restated Panera’s value story through nutritious choices and price-conscious dining, with the strategy selected by the CMO for internal testing.

  6. Square R project cover
    • UI/UX
    • Digital Product

    Square R

    Designed a digital experience that translates indie rock music into an immersive visual platform.

MORE WORK

  1. Pinterest Collage Ads x Uber Eats project cover

    Pinterest Collage Ads × Uber Eats

    Campaign Strategy

  2. Eco Eats, bamboo Box project cover

    Eco Eats, Bamboo Box

    Sustainable Packaging Design

  3. Matcha-Go Bottle project cover

    Matcha-Go Bottle

    Product Design

Last updated: September 2026