#AskBlueMoon Activation

A shopper marketing strategy for Blue Moon designed to turn casual beer consideration into a more culturally relevant purchase occasion. Centered on younger drinkers and their discovery behaviors, the program connects digital inspiration with retail activation across Whole Foods and Publix, using “Ask Blue Moon” to make the brand easier to discover, understand, and choose at key moments in the shopper journey.

Key skills demonstrated: Shopper journey mapping, audience segmentation, retail activation strategy, omnichannel planning, behavioral insights, measurement planning.