About
Breadly is an early-stage AI advertising platform exploring a more transparent value exchange between users, AI platforms, and advertisers. Through a browser-based experience, Breadly connects users with relevant sponsored content while giving them greater visibility and control over how advertising fits into their AI interactions.
The project is currently in development. The work shown here represents the product’s early experience architecture and brand identity, with interface development and user testing continuing as the platform evolves.
Brand Strategy
UX Architecture
As an early-stage startup built from the ground up, Breadly needed a clear logical foundation before moving into detailed interface design. A key priority was defining the core reward system and mapping its two essential user journeys: earning points and redeeming points.
Establishing these flows first helped clarify the underlying product logic, define how key actions and states connect, and create a foundation for the dashboard structure and future interface development.
Dashboard (home), Information Architecture
The dashboard serves as the central entry point to Breadly’s reward ecosystem. Its information architecture organizes key functions such as point balance, earning opportunities, redemption access, and account-related features into a clear hierarchy, helping users quickly understand what they can do and where to go next.
Earn Points User Flow (Reward System)
The earning flow defines how users move from discovering an eligible opportunity to completing the required action and receiving points. The flow establishes the logic behind reward triggers, progress states, and point confirmation while keeping the experience lightweight and integrated into the broader Breadly journey.
Redeem Points User Flow (Reward System)
The redemption flow maps how accumulated points are converted into tangible value. It defines the journey from reviewing available balance and redemption options to confirming the transaction and receiving completion feedback, creating a clear end point for the reward cycle.
Key Low-Fidelity Layout
Three key product touchpoints are mapped from left to right: the Website Dashboard, Profile Dropdown, and Advertisement Pop-Up. Together, these frames establish the core interface structure for managing rewards, accessing account information, and integrating sponsored content into the Breadly experience.
Brand Identity
